Meme virality and humour style: Exploring internet memes as a multimodal language in social media
DOI:
https://doi.org/10.58881/jlps.v2i3.28Keywords:
meme virality, humour style, social media, multimodal languageAbstract
The study only includes the randomly chosen students from one of the state universities in Tacloban City, Philippines, in its scope. This study takes into account every aspect of the students' individual personal lives, including their understanding and prior experience with internet memes. For this study, the researchers used qualitative research, especially the survey/interview method. This design will be used by the researchers to examine the influence that an internet meme has on an individual across all social media platforms. Studies that use randomization and the evaluation of interventions are known as qualitative research. The following factors contributed to the researchers' decision to randomize the respondents: (1) easy access to study participants, (2) large/universal sample size, and (3) to be able to identify trustworthy participants who, based on their own experiences, have sufficient knowledge of internet memes. Memes can be used to spread a particular message, serve as a platform for mass communication, and serve as a form of entertainment, according to the study's analysis of data from 26 carefully chosen participants. According to the research, it would be preferable for the reader to understand the meme's meaning because it would make it possible for them to more clearly understand the message or even just enjoy the meme. The reader will be able to understand the content as a result.
References
Ali, Z. (2023). The influence of social media on English language learning and academic performance at undergraduate level. Journal of Language, Literature, Social and Cultural Studies, 1(3), 281–293. https://doi.org/10.58881/jllscs.v1i3.127 (Original work published November 1, 2023)
Esfidani, M. R., Hassangholipour Yasouri, T., & Barmar, N. (2022). The Effect of Humour Types on the Advertising Virality: Humour Style and Social Ties of Consumers in Social Networks. Consumer Behavior Studies Journal, 9(3), 1–18.
Grundlingh, Lezandra. (2018). Exploring the possibility of using appraisal theory to determine the legitimacy of suicide notes. Lingua. 214. 10.1016/j.lingua.2018.07.004.
Hisham, D., AlSayed, A., & Saad, Y. (2021). The use of Viral Humourous Memes To Raise Awareness of A Service through Social Media Platforms. Business Studies Journal, 13(4S), 1–7. https://www.abacademies.org/articles/the-use-of-viral-humourous- memes-to-raise- awareness- of-a-service-through-social-media-platforms-13282.html
Internet Meme Culture: Affective Response and Political Indoctrination. University of California, Merced ProQuest Dissertations Publishing, 2022. 29169283.
Joser, J. R., Dedace, J. R., Daclizon, K., Salvaña, P. L., Nacionales, J., & Claridad, N. (2023). The rhetoric of comedy: exploring the language and humor styles of Filipino stand-up comedians. Journal of Language and Pragmatics Studies, 2(2), 71–88. https://doi.org/10.58881/jlps.v2i2.17
Kilian, Thomas; Hennigs, Nadine & Langner, Sascha. (2012). Do Millennials read books or blogs? Introducing a media usage typology of the internet generation. Journal of Consumer Marketing. 29. 114-124. 10.1108/07363761211206366.
Ling, C., AbuHilal, I., Blackburn, J., De Cristofaro, E., Zannettou, S., & Stringhini, G. (2021). Dissecting the Meme Magic: Understanding Indicators of Virality in Image Memes. Proceedings of the ACM on Human-
Computer Interaction, 5(CSCW1), 1–24.
Lou, A. (2017). Multimodal simile. English Text Construction, 10(1), 106–131. https://www.jbe-
platform.com/content/journals/10.1075/etc.10.1.06lou.
Mahfouz, I.M. (2021). A Multimodal Analysis of Gender Representation in “Men vs. Women Memes”. Textual Turnings: An International Peer-Reviewed Journal in English Studies.
Maulden, Hannah Leah. (2022). Internet Meme Culture: Affective Response and Political Indoctrination
Mills, Adama J. (2012). Virality in social media: the SPIN Framework. Journal of Public Affair. https://onlinelibrary.wiley.com/doi/abs/10.1002/pa.1418.
Mustafa, M., & Muhammad, L. A. (2023). Discourse towards understanding the impacts of humour in foreign language classes. Journal of Language, Literature, Social and Cultural Studies, 1(3), 163–167.
https://doi.org/10.58881/jllscs.v1i3.99 (Original work published September 1, 2023)
Rahardi, H., & Amalia, R. (2019). Meme as political criticism towards 2019 Indonesian general election: A critical discourse analysis. Studies in English Language and Education, 6(2), 239-250.
doi:https://doi.org/10.24815/siele.v6i2.14020
Sia, D. K., Fabi, N., Maceda, R. A., Udtuhan, J. H., Nacionales, J., & Claridad, N. (2023). Trend starts here: perks on self-esteem among Filipino undergraduate TikTok users. Journal of Language, Literature, Social and Cultural Studies, 1(2), 116–125. https://doi.org/10.58881/jllscs.v1i2.58 (Original work published July 2, 2023).
Steinert, Ulrike. (2022). Emotion and the Body from: The Routledge Handbook of Emotions in the Ancient Near East Routledge Accessed on: 24 Jul 2023.
Susanto, B., Wajdi, M., Sariono, A., & Sudarmaningtyas, A. E. R. (2022). Observing English classroom in the digital era. Journal of Language and Pragmatics Studies, 1(1), 6–15. https://doi.org/10.58881/jlps.v1i1.1 Taecharungroj, V., & Nueangjamnong, P. (2015). Humour 2.0: Styles and Types of Humour and Virality of Memes on Facebook. Journal of Creative Communications, 10(3), 288–302.
https://journals.sagepub.com/doi/10.1177/0973258615614420
Torres-Marín, J., Navarro-Carrillo, G., Eid, M., & Carretero-Dios, H. (2022). Humour Styles, Perceived Threat, Funniness of COVID-19 Memes, and Affective Mood in the Early Stages of COVID-19 Lokdown. Journal of Happiness Studies.
Vásquez, C., & Aslan, E. (2021). “Cats be outside, how about meow”: Multimodal humour and creativity in an internet meme. Journal of Pragmatics, 171, 101–117.
Xu, J., Coats, L.T., & Davidson, M.L. (2012). Promoting Student Interest in Science: The Perspectives of Exemplary African American Teachers. American Educational Research Journal, 49(1), 124– 154. https://doi.org/10.3102/0002831211426200
Yus, F. (2018).Multimodality in Memes: A Cyberpragmatic Approach. Analyzing Digital Discourse, 105– 131. doi:10.1007/978-3-319-92663-6
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Sunshine G. Balan, Keith Daryl A. Aguipo, Ronalyn A. Cabaguing, Lynjel P. Edar, Joseph P. Nacionales , Norberto Claridad
This work is licensed under a Creative Commons Attribution 4.0 International License.
